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Essentials of Health Care Marketing. Text with Access Code
Berkowitz, E
Pricing & Availability
Available: Yes*
This title does not qualify for any discount.
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with Supplement
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Book Information
Edition:
5th
Publisher:
Jones & Bartlett Publishing
ISBN:
1-284-20016-7 (1284200167)
ISBN-13:
978-1-284-20016-4 (9781284200164)
Binding:
E E Book + ProQuest Ebook Central
Copyright:
2022
Publish Date:
03/21
Weight:
0.00 Lbs.
Subject Class:
M-A (Medical Administration and Health Policy)
Return Policy:
Non-Returnable.
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Class Specifications
Discipline:
Medical Prof
Subject Definition:
Marketing of Health Services
NLM Class:
W 74.1
LC Class:
RA410.56
Abstract:
Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available
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