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Designing Brand Identity: An Essential Guide for the Whole Branding Team

Wheeler, Alina
Designing Brand Identity: An Essential Guide for the Whole Branding Team Cover Image
Pricing & Availability
Available: 0
List Price:$53.95

Book Information
Edition: 5th
Publisher: Wiley, John & Sons, Inc.
ISBN: 1-118-98082-4 (1118980824)
ISBN-13: 978-1-118-98082-8 (9781118980828)
New Edition: 1-119-98481-5
Old Edition: 1-118-09920-6
Binding: Hardcover
Copyright: 2018
Publish Date: 10/17
Weight: 2.98 Lbs.
Pages: 323
Subject Class: BUS (Business)
Remarks:
A New Edition of this Title is Available
Return Policy: Returns accepted up to 12 months provided no other recalls or return restrictions apply.
 
Class Specifications
Abstract: Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.
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