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| Available: 0 |
| List Price:$0.00 |
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| Edition: | 1st |
| Publisher: | Springer Nature |
| ISBN: | 81-322-3734-X (813223734X) |
| ISBN-13: | 978-81-322-3734-1 (9788132237341) |
| Binding: | Hardcover |
| Copyright: | 2021 |
| Weight: | 0.00 Lbs. |
| Subject Class: | G-I (General Interest) |
| Remarks: | This Publication Has Been Cancelled |
| Return Policy: | Returns accepted up to 12 months provided no other recalls or return restrictions apply. |
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| Abstract: | Based on comprehensive research, this book focuses on purchase incidence models of consumer buying behavior, which provide answers to the questions 'when' and 'how much to purchase'. It discusses consumer buying behavior, including pre-purchase needs and attitudes together with experiences based on consumption, as well as factors affecting this behavior, like advertising, promotions, retail availability, packaging, formulation, pricing and post-purchase evaluation of satisfaction. It also explains the latest consumer buying strategy models adopted by the industry today. |
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