Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders

Ragas, Matthew W.

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Book Information
Edition:	1st
Publisher:	Springer Nature
ISBN:	1-137-38773-4 (1137387734)
ISBN-13:	978-1-137-38773-8 (9781137387738)
Binding:	Hardcover
Copyright:	2014
Publish Date:	12/14
Weight:	0.90 Lbs.
Pages:	211
Subject Class:	BUS (Business)
Return Policy:	Returns accepted up to 12 months provided no other recalls or return restrictions apply.
ProQuest Ebook Central:	Available in ProQuest Ebook Central™ View

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Abstract:

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.

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