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Available: 0 |
List Price:$99.95 |
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Edition: | 5th |
Publisher: | Jones & Bartlett Publishing |
ISBN: | 1-284-20015-9 (1284200159) |
ISBN-13: | 978-1-284-20015-7 (9781284200157) |
Old Edition: | 1-284-09431-6 |
Binding: | with Supplement |
Copyright: | 2022 |
Publish Date: | 03/21 |
Weight: | 2.17 Lbs. |
Pages: | 600 |
Subject Class: | M-A (Medical Administration and Health Policy) |
Return Policy: | Returns accepted up to 6 months provided no other recalls or return restrictions apply. This product contains software or Internet access code(s). Returns are not accepted if seal is broken or if access code revealed. |
Contributing Authors: |
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Discipline: | Medical Prof | Subject Definition: | Marketing of Health Services | NLM Class: | W 74.1 | LC Class: | RA410.56 | Abstract: | Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available |
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