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NOTICE: This is the ProQuest Ebook Centralï¿½ format of this title. What is ProQuest Ebook Centralï¿½?

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Handbook of Services Marketing and Management

Iacobucci, D

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Book Information
Edition:	1st
Publisher:	Sage Publications, Inc
ISBN:	1-4129-7364-3 (1412973643)
ISBN-13:	978-1-4129-7364-9 (9781412973649)
Binding:	E E Book + ProQuest Ebook Central
Copyright:	1999
Publish Date:	11/99
Weight:	0.00 Lbs.
Carton Quantity:	18
Subject Class:	BUS (Business)
Return Policy:	Non-Returnable.
Table Of Contents:	View

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Abstract:

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.

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