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| Available: 53 |
| List Price:$149.00 |
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| Edition: | 5th |
| Publisher: | Human Kinetics |
| ISBN: | 1-4925-9462-8 (1492594628) |
| ISBN-13: | 978-1-4925-9462-8 (9781492594628) |
| Old Edition: | 1-4504-2498-8 |
| Binding: | with Supplement |
| Copyright: | 2022 |
| Publish Date: | 03/21 |
| Weight: | 2.98 Lbs. |
| Pages: | 488 |
| Subject Class: | SPO (Sports) |
| Return Policy: | Returns accepted up to 10 months provided no other recalls or return restrictions apply. This product contains software or Internet access code(s). Returns are not accepted if seal is broken or if access code revealed. |
| Contributing Authors: |
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| LC Class: | GV716 | | Abstract: | Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage.."balanced between theoretical and practical.."to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. |
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