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Digital Health Promotion: A Critical Introduction

O'Neil, Ivy
Digital Health Promotion: A Critical Introduction Cover Image
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Book Information
Edition: 1st
Publisher: Polity
ISBN: 1-5095-3330-3 (1509533303)
ISBN-13: 978-1-5095-3330-5 (9781509533305)
Binding: Hardcover
Copyright: 2019
Publish Date: 10/19
Weight: 1.11 Lbs.
Pages: 222
Subject Class: PUB (Public Health)
Return Policy: Returns accepted up to 18 months
Class Specifications
Discipline: Public Health
Subject Definition: Health Promotion; Health Information Management; Med Informa
NLM Class: WA 590
LC Class: R858
Abstract: Searching the internet for health information or using health apps on mobile devices has become part of our daily routine, yet can be just as disempowering as empowering. This engaging overview critically examines the theoretical underpinning of digital health promotion and the use of digital tools and strategies to promote health. Ivy ONeil investigates how modern technologies can enhance health services provision and increase the accessibility and efficiency of health communication and promotion. She also looks at the challenges they bring to the social model of health: while eHealth initiatives and your health app may be useful tools, they often focus on the individual and neglect the many social, environmental and economic determinants of health. Digital technologies, ONeil argues, can have negative as well as positive implications and may be contributing to the ever-widening health inequality gap, thereby failing to be compatible with health promotion principles and values. Offering critical, practical and thoughtful overview of the application and usefulness of digital technology in promoting health and reducing the health inequality gap, this book will appeal to students of public health and health promotion, communication and policy.

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