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Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts

Wang, Ming MD, PhD
Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts Cover Image
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Available: 9
List Price:$69.95

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Book Information
Edition: 1st
Publisher: Slack Incorporated
ISBN: 1-63091-729-X (163091729X)
ISBN-13: 978-1-63091-729-6 (9781630917296)
Binding: Softcover
Copyright: 2021
Publish Date: 11/20
Weight: 0.81 Lbs.
Pages: 172
Subject Class: OPT (Optometry and Eyecare Related Occupations)
Return Policy: Returns accepted up to 18 months provided no other recalls or return restrictions apply.
Contributing Authors: View
 
Class Specifications
Discipline: Ophthalmology
Subject Definition: Practice Management; Marketing of Health Services
NLM Class: WW 704
LC Class: RE72
Abstract: A crash course in marketing for eye care professionals, Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts guides readers through this crucial area of business development. With an increase in patients undergoing elective procedures and an increase in the amount of providers, marketing has become the most important way for eye care professionals to grow their practices and differentiate themselves from their competition. Since marketing is not addressed in any formal course in medical school, optometry school, residency or fellowship, many eye care professionals lack basic understanding and skills in this area of growing importance to their businesses. To meet this critical need, editor Dr. Ming Wang and associate editors Shareef Mahdavi, Michael Malley and Dr. Tracy Swartz have created this essential, timely handbook aggregating the key ophthalmic marketing pearls, teachings and experiences of some of the leading national and international marketing experts. Grow Your Eye Care Practice begins with an overview of the history and current state of ophthalmic marketing, including a fascinating look at the commoditization of eye care as was demonstrated with the introduction of LASIK. The core chapters address foundational and innovative marketing concepts and their application to eye care, including: Market research, segmentation, targeting and positioning; Patient experience; Branding versus call to action; Word-of-mouth referrals; Digital marketing, including social media, websites and SEO; Innovative marketing approaches; Ethics and laws governing medical marketing and Upcoming disruptive marketing technologies. Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts is an indispensable desktop reference for all eye care professionals--ophthalmologists, optometrists, administrators, practice managers, business associates, residents, fellows, medical students and optometry students.."who wish to improve their marketing skills, grow their practices and differentiate themselves from their competition.

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