Strategic Sport Communication

Pedersen, Paul M. PhD

Book Information
Edition:	1st
Publisher:	Human Kinetics
ISBN:	0-7360-6524-5 (0736065245)
ISBN-13:	978-0-7360-6524-5 (9780736065245)
New Edition:	1-4925-2577-4
Binding:	Softcover
Copyright:	2007
Publish Date:	04/07
Weight:	2.90 Lbs.
Pages:	408
Carton Quantity:	10
Subject Class:	S-M (Sports Medicine)
Remarks:	A New Edition of this Title is Available
Return Policy:	Returns accepted up to 10 months provided no other recalls or return restrictions apply.
Table Of Contents:	View
Contributing Authors:	View

Class Specifications
LC Class:	GV713
Abstract:	Strategic Sport Communication is the first text that encompasses the vast, varied, and exciting field of sport communication. Using communication theory and sport literature, and drawing on the authors' own rich experiences as sport communication professionals, Strategic Sport Communication introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels. Using their Strategic Sport Communication Model (SSCM), the authors outline the process of sport communication and categorize its various aspects into three major components: personal and organizational communication, sport mass media, and sport communication services and support. The SSCM provides the first conception of sport communication as a distinct discipline and gives readers a thorough understanding of sport communicaton and its impact in the world of sport. Through the examination of key research, current trends, industry demands, and the organizational value of sport communication, readers will gain a thorough grounding in the diverse areas the field offers for both academic study and professional practice.

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