Essentials of Health Care Marketing

Berkowitz, Eric N. PhD, MBA

Book Information
Edition:	3rd
Publisher:	Jones & Bartlett Publishing
ISBN:	0-7637-8333-1 (0763783331)
ISBN-13:	978-0-7637-8333-4 (9780763783334)
New Edition:	1-284-09431-6
Binding:	Softcover
Copyright:	2011
Publish Date:	09/10
Weight:	1.83 Lbs.
Pages:	516
Carton Quantity:	18
Subject Class:	M-A (Medical Administration and Health Policy)
Remarks:	A New Edition of this Title is Available
Return Policy:	Returns accepted up to 6 months provided no other recalls or return restrictions apply.
Contributing Authors:	View

Class Specifications
Discipline:	Medical Prof
Subject Definition:	Marketing of Health Services
NLM Class:	W 74.1
LC Class:	RA410.56
Abstract:	The Healthcare Industry Continues To Undergo Enormous Changes With New Laws And Policies, Fresh Innovations, And An Increasingly Educated Health Consumer. As Such, Healthcare Administrators Must Be Prepared To Shift Their Strategies In Order To Meet The Demands Of This Dynamic Market. Essentials Of Health Care Marketing, Third Edition Will Provide Your Students With A Foundational Knowledge Of The Principles Of Marketing And Their Particular Application In Health Care. Moreover, The Text Offers A Perspective On How These Principles Must Shift In Response To The Changing Environmental Forces That Are Unique To This Market. The Text Is A Complete Curriculum Of Marketing Management Tools And Techniques And Is Ideal For Graduate Courses, Though Advanced Undergraduates Can Readily Grasp The Level Of Presentation.

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