Product Detail
Health Care Market Strategy: From Planning to Action
Hillestad, Steven G. BA, MA
Pricing & Availability
Available: 0
List Price:$273.95
Book Information
Edition:
3rd
Publisher:
Jones & Bartlett Publishing
ISBN:
0-7637-4799-8 (0763747998)
ISBN-13:
978-0-7637-4799-2 (9780763747992)
New Edition:
0-7637-8928-3
Binding:
Softcover
Copyright:
2004
Publish Date:
01/03
Weight:
1.00 Lbs.
Pages:
287
Carton Quantity:
14
Subject Class:
M-A (Medical Administration and Health Policy)
Remarks:
A New Edition of this Title is Available
Return Policy:
Returns accepted up to 6 months provided no other recalls or return restrictions apply.
Table Of Contents:
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Contributing Authors:
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Class Specifications
Discipline:
Medical Prof
Subject Definition:
Marketing of Health Services
NLM Class:
W 74
LC Class:
RA410.56
Abstract:
This book teaches the reader step-by-step, how to develop and execute a successful marketing strategy for health care facilities. It is a useful resource for anyone who has studied introductory marketing and needs the necessary steps and is ready to put those concepts learned into action. A standard reference for more than ten years, this book has been thoroughly revised to bring the latest on strategy development the market planning process, challenges of a competitive marketplace, developing a vision, and other critical aspects of health care marketing.
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