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List Price:$150.95 |
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Edition: | 4th |
Publisher: | Jones & Bartlett Publishing |
ISBN: | 0-7637-8928-3 (0763789283) |
ISBN-13: | 978-0-7637-8928-2 (9780763789282) |
New Edition: | 1-284-15040-2 |
Old Edition: | 0-7637-4799-8 |
Binding: | Softcover |
Copyright: | 2013 |
Publish Date: | 07/12 |
Weight: | 1.11 Lbs. |
Pages: | 358 |
Carton Quantity: | 30 |
Subject Class: | M-A (Medical Administration and Health Policy) |
Remarks: | A New Edition of this Title is Available |
Return Policy: | Returns accepted up to 6 months provided no other recalls or return restrictions apply. |
Table Of Contents: |
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Discipline: | Medical Prof | Subject Definition: | Marketing of Health Services | NLM Class: | W 74.1 | LC Class: | RA410.56 | Abstract: | Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model.called the strategy/action match.from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. |
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