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Case Study Research for Business

Farquhar, Jillian Dawes
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Book Information
Edition: 1st
Publisher: Sage Publications, Incorporated
ISBN: 1-84920-776-3 (1849207763)
ISBN-13: 978-1-84920-776-8 (9781849207768)
Binding: Hardcover
Copyright: 2012
Publish Date: 03/12
Weight: 0.85 Lbs.
Pages: 134
Subject Class: BUS (Business)
Return Policy: Returns accepted up to 90 days provided no other recalls or return restrictions apply.
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Abstract: Using a step-by-step approach, Case Study Research for Business takes students right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting work. The book takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions. It covers contemporary topics such as research ethics and includes practical examples from all areas of business. Pedagogical features including vignettes, exercises and cases which directly relate to business research.
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