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Health Care Market Strategy: From Planning to Action
Hillestad, S
Pricing & Availability
Available: Yes*
This title does not qualify for any discount.
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Softcover
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Book Information
Edition:
5th
Publisher:
Jones & Bartlett Publishing
ISBN:
1-284-15041-0 (1284150410)
ISBN-13:
978-1-284-15041-4 (9781284150414)
Binding:
E E Book + ProQuest Ebook Central
Copyright:
2018
Publish Date:
12/18
Weight:
0.00 Lbs.
Subject Class:
M-A (Medical Administration and Health Policy)
Return Policy:
Non-Returnable.
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Class Specifications
Discipline:
Medical Prof
Subject Definition:
Marketing of Health Services
NLM Class:
W 74.1
LC Class:
RA410.56
Abstract:
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. By putting the concepts learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match-- you will learn how to determine exactly which tactics to employ in each stage of the market.
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