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ebc item NOTICE: This is the ProQuest Ebook Central� format of this title. What is ProQuest Ebook Central�?
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Essentials of Health Care Marketing. Text with Access Code

Berkowitz, E
Essentials of Health Care Marketing. Text with Access Code Cover Image
Pricing & Availability
Available: Yes*
This title does not qualify for any discount.


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Book Information
Edition: 5th
Publisher: Jones & Bartlett Publishing
ISBN: 1-284-20016-7 (1284200167)
ISBN-13: 978-1-284-20016-4 (9781284200164)
Binding: E E Book + ProQuest Ebook Central
Copyright: 2022
Publish Date: 03/21
Weight: 0.00 Lbs.
Subject Class: M-A (Medical Administration and Health Policy)
Return Policy: Non-Returnable.
   
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Class Specifications
Discipline: Medical Prof
Subject Definition: Marketing of Health Services
NLM Class: W 74.1
LC Class: RA410.56
Abstract: Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available
* Subject to ProQuest Ebook Central� availability
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