Distributing since 1889 • Employee Owned for Better Service
Your 1st Choice!
Sign In
Quick Search:

Shopping Cart Cart |  My Account |  View Printable Page Print
Product Detail

Strategic Sport Communication

Pedersen, Paul M. PhD
Strategic Sport Communication Cover Image
Pricing & Availability
Available: 0
List Price:$104.00

Email this title to a friend Email this title to a friend
Printer friendly version Printer friendly version
Book Information
Edition: 3rd
Publisher: Human Kinetics
ISBN: 1-4925-9449-0 (1492594490)
ISBN-13: 978-1-4925-9449-9 (9781492594499)
New Edition: 1-71822-147-9
Old Edition: 1-4925-2577-4
Binding: Hardcover
Copyright: 2021
Publish Date: 07/20
Weight: 2.34 Lbs.
Pages: 460
Carton Quantity: 16
Subject Class: S-M (Sports Medicine)
A New Edition of this Publication is due 04/24
Return Policy: Returns accepted up to 10 months provided no other recalls or return restrictions apply.
Contributing Authors: View
Class Specifications
Discipline: Recreation
Subject Definition: Sports; Communication
NLM Class: GV 713
LC Class: GV713
Abstract: Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the multifaceted and interrelated applications of sport communication, this text will help the reader understand modern trends and industry demands. The book's topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). Organized into three parts for easy understanding, part I familiarizes students with the field by defining sport communication, presenting historical analysis, and providing an extensive discussion of career opportunities. Part II focuses on the elements of the Strategic Sport Communication Model (SSCM). This model details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems. Students will understand how each component plays an integral role in sport management, sport marketing, and operational goals at all levels of sport organizations. Part III examines legal aspects and critical sociological and cultural issues. ... In Strategic Sport Communication, Third Edition, students will develop a thorough understanding of the vast and varied field of sport communication. As the exciting field of sport communication continues to present new challenges, the analysis provided within this text will provide the foundational and theoretical understanding necessary for aspiring sport communication professionals to succeed.

Follow Matthews Book Co. on:
Follow Matthews Book Co. on Twitter

Copyright © 2001-2024 Matthews Book Company - All rights reserved. - 11559 Rock Island Ct., Maryland Heights, MO, 63043 - (800) MED-BOOK
Matthews Privacy Statement