| LC Class: | GV716 | | Abstract: | Sport Marketing, Sixth Edition With HKPropel Access, is the leading resource for undergraduate and graduate students, offering the foundational knowledge essential for success in the field of sport marketing. This introductory text features an authoritative authorship team of academic scholars and professionals.The text offers comprehensive coverage of the core concepts of sport marketing.."product, price, promotion, place, and public relations.."and has been extensively revised to reflect the evolving landscape. Enhanced by a full-color presentation, the text incorporates the latest technological advancements, industry examples, global perspectives, case studies, and professional profiles, providing an ideal blend of theory, research, and real-world application for today's students.Sport Marketing prepares the next generation of sport marketers to meet the ever-changing wants, needs, and communication styles of today...s passionate sports fans and consumers. It also represents a reliable reference for marketers working in the sport industry.A code for accessing HKPropel is included with all new print books. |
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