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Available: 80 |
List Price:$146.00 |
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Edition: | 8th |
Publisher: | Human Kinetics |
ISBN: | 1-71823-052-4 (1718230524) |
ISBN-13: | 978-1-71823-052-1 (9781718230521) |
Old Edition: | 1-71820-299-7 |
Binding: | Softcover |
Publish Date: | 10/24 |
Weight: | 3.80 Lbs. |
Subject Class: | SPO (Sports) |
Return Policy: | Returns accepted up to 10 months provided no other recalls or return restrictions apply. |
Contributing Authors: |
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Abstract: | This full-color text is organized into three parts and aligns with Common Professional Component principles set forth by the Commission on Sport Management Accreditation (COSMA). Part I, Introduction to Sport Management, provides an overview and covers the foundational elements of the field. Part II, Sport Management Sites, exposes students to career opportunities through various sport entities, including interscholastic, intercollegiate, and professional sport organizations and agencies. In part III, Sport Management Functions, readers learn about the core functional areas of sport management, including sport marketing, communication, sales and consumer behavior, analytics, finance, facility and event management, and law.Much has changed in the sport industry since the previous edition was published: name, image, and likeness (NIL) rules; social justice and inclusion initiatives; conference realignments; billion-dollar media rights deals; opportunities for women in sports; and the proliferation of artificial intelligence, sport analytics, and virtual reality and augmented reality.."just to name a few. Each chapter incorporates new content, case studies, and sidebars addressing these and other trending topics. A new chapter dedicated to esports discusses its ecosystem, global expansion, and career opportunities and, in response to requests from instructors, returning to the eighth edition is a section on sport tourism.Supplementing the text are online learning materials delivered through HKPropel that are designed to increase student engagement and enhance understanding of chapter content. More than 200 activities, Case Studies in Sport Management journal articles, and case study sidebars underscore key concepts and challenge students to think critically about sport management so they can develop insight into issues they will encounter in their careers. Case studies new to this edition examine the 2026 World Cup, marketing of women...s sports, facility management, and player safety. |
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