Product Detail

Sport Public Relations: Managing Organizational Communication

Stoldt, G. Clayton EdD

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List Price:$69.00

Book Information
Edition:	1st
Publisher:	Human Kinetics
ISBN:	0-7360-5340-9 (0736053409)
ISBN-13:	978-0-7360-5340-2 (9780736053402)
New Edition:	0-7360-9038-X
Binding:	Hardcover
Copyright:	2006
Publish Date:	02/06
Weight:	2.75 Lbs.
Pages:	376
Carton Quantity:	12
Subject Class:	BUS (Business)
Remarks:	A New Edition of this Title is Available
Return Policy:	Returns accepted up to 10 months provided no other recalls or return restrictions apply.
Table Of Contents:	View
Contributing Authors:	View

Class Specifications

Abstract:

Sport Public Relations: Managing Organizational Communication fills a void in the ever-expanding field of sport management by providing comprehensive treatment of public relations practice within sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media.s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization.s goals. The book covers all aspects of public relations, starting with the basics and progressing all the way through legal and ethical issues that sport public relations professionals encounter.

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