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| Available: 0 |
| List Price:$95.00 |
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| Edition: | 2nd |
| Publisher: | Human Kinetics |
| ISBN: | 0-7360-9038-X (073609038X) |
| ISBN-13: | 978-0-7360-9038-4 (9780736090384) |
| New Edition: | 1-4925-8938-1 |
| Old Edition: | 0-7360-5340-9 |
| Binding: | Hardcover |
| Copyright: | 2012 |
| Publish Date: | 02/12 |
| Weight: | 2.73 Lbs. |
| Pages: | 373 |
| Carton Quantity: | 12 |
| Subject Class: | BUS (Business) |
| Remarks: | A New Edition of this Title is Available |
| Return Policy: | Returns accepted up to 10 months provided no other recalls or return restrictions apply. |
| Table Of Contents: |
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| Abstract: | Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media's interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization's goals. The book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to better emphasize new opportunities for sport organizations to directly engage the masses and function as their own media....With this text, both students and professionals will understand the full range of functions in the realm of sport public relations and how to be progressive in their current and future public relations practices. |
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