Distributing since 1889 • Employee Owned for Better Service
Your 1st Choice!
Sign In
Quick Search:
Cart
|
My Account
|
Print
Ordering
Advanced Search
Fast Order Entry
Express Order Entry
Can't Find Title?
Shopping Cart
Lists
New Receipts
Recall Information
Forthcoming Titles
Latest Price Changes
Downloads
About Us
Home Page
About Matthews
Return Policy
New Account Application
Publisher List
McCoy Medical
Med-Book
Contact Us
Job Opportunities
FAQ
Terms of Use
Product Detail
Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
Ragas, Matthew W.
Pricing & Availability
Available: 0
List Price:$109.99
Email this title to a friend
Printer friendly version
Other formats:
E E Book + ProQuest Ebook Central
All Formats
Book Information
Edition:
1st
Publisher:
Springer Nature
ISBN:
1-137-38773-4 (1137387734)
ISBN-13:
978-1-137-38773-8 (9781137387738)
Binding:
Hardcover
Copyright:
2014
Publish Date:
12/14
Weight:
0.90 Lbs.
Pages:
211
Subject Class:
BUS (Business)
Return Policy:
Returns accepted up to 12 months provided no other recalls or return restrictions apply.
ProQuest Ebook Central:
Available in ProQuest Ebook Centralâ„¢
View
Class Specifications
Abstract:
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Follow Matthews Book Co. on:
Copyright © 2001-2024 Matthews Book Company - All rights reserved. - 11559 Rock Island Ct., Maryland Heights, MO, 63043 - (800) MED-BOOK
Matthews
Privacy Statement