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Essentials of Health Care Marketing. Text with Access Code

Berkowitz, Eric N. PhD, MBA
Essentials of Health Care Marketing. Text with Access Code Cover Image
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Book Information
Edition: 4th
Publisher: Jones & Bartlett Publishing
ISBN: 1-284-09431-6 (1284094316)
ISBN-13: 978-1-284-09431-2 (9781284094312)
New Edition: 1-284-20015-9
Old Edition: 0-7637-8333-1
Binding: with Supplement Softcover + Internet Access Code
Copyright: 2017
Publish Date: 08/16
Weight: 1.63 Lbs.
Pages: 592
Carton Quantity: 22
Subject Class: M-A (Medical Administration and Health Policy)
Remarks:
A New Edition of this Title is Available
Return Policy: Returns accepted up to 6 months provided no other recalls or return restrictions apply. This product contains software or Internet access code(s). Returns are not accepted if seal is broken or if access code revealed.
Contributing Authors: View
 
Class Specifications
Discipline: Medical Prof
Subject Definition: Marketing of Health Services
NLM Class: W 74.1
LC Class: RA410.56
Abstract: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation.

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