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List Price:$120.95 |
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Edition: | 4th |
Publisher: | Jones & Bartlett Publishing |
ISBN: | 1-284-09431-6 (1284094316) |
ISBN-13: | 978-1-284-09431-2 (9781284094312) |
New Edition: | 1-284-20015-9 |
Old Edition: | 0-7637-8333-1 |
Binding: | with Supplement Softcover + Internet Access Code |
Copyright: | 2017 |
Publish Date: | 08/16 |
Weight: | 1.63 Lbs. |
Pages: | 592 |
Carton Quantity: | 22 |
Subject Class: | M-A (Medical Administration and Health Policy) |
Remarks: | A New Edition of this Title is Available |
Return Policy: | Returns accepted up to 6 months provided no other recalls or return restrictions apply. This product contains software or Internet access code(s). Returns are not accepted if seal is broken or if access code revealed. |
Contributing Authors: |
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Discipline: | Medical Prof | Subject Definition: | Marketing of Health Services | NLM Class: | W 74.1 | LC Class: | RA410.56 | Abstract: | The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. |
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