Product Detail
Essentials of Health Care Marketing. Text with Access Code
Berkowitz, Eric N. PhD, MBA
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List Price:$99.95
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Book Information
Edition:
5th
Publisher:
Jones & Bartlett Publishing
ISBN:
1-284-20015-9 (1284200159)
ISBN-13:
978-1-284-20015-7 (9781284200157)
Old Edition:
1-284-09431-6
Binding:
with Supplement
Copyright:
2022
Publish Date:
03/21
Weight:
2.17 Lbs.
Pages:
600
Subject Class:
M-A (Medical Administration and Health Policy)
Return Policy:
Returns accepted up to 6 months provided no other recalls or return restrictions apply. This product contains software or Internet access code(s). Returns are not accepted if seal is broken or if access code revealed.
Contributing Authors:
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Available in ProQuest Ebook Central™
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Class Specifications
Discipline:
Medical Prof
Subject Definition:
Marketing of Health Services
NLM Class:
W 74.1
LC Class:
RA410.56
Abstract:
Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available
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