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| Available: 0 |
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| Tentative Price:$0.00 |
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| Edition: | 4th |
| Publisher: | Human Kinetics |
| ISBN: | 1-71823-557-7 (1718235577) |
| ISBN-13: | 978-1-71823-557-1 (9781718235571) |
| Old Edition: | 1-4925-8938-1 |
| Binding: | with Supplement |
| Weight: | 0.00 Lbs. |
| Subject Class: | BUS (Business) |
| Remarks: | This Title is Not Yet Published, Scheduled to Release 02/02/26 |
| Return Policy: | Returns accepted up to 10 months provided no other recalls or return restrictions apply. This product contains software or Internet access code(s). Returns are not accepted if seal is broken or if access code revealed. |
| Contributing Authors: |
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| Abstract: | Now in its fourth edition, Sport Public Relations provides students, educators, and professionals with the foundational knowledge and modern strategies needed to navigate the evolving world of public relations (PR) in sport.The textbook presents essential topics such as media relations, digital and social media engagement, crisis communication, community relations, and internal stakeholder management. It blends theoretical frameworks with practical applications, offering readers a well-rounded understanding of how PR functions within sport organizations. Each chapter is enriched with real-world case studies, updated statistics, and contemporary examples that reflect current industry practices and challenges.Related online learning activities delivered through HKPropel include key term flash cards, a semester-long sport PR campaign project, and a crisis communication scenario activity. Pedagogical aids such as chapter objectives, key terms, sidebars, case studies, end-of-chapter summaries, recommended learning activities, and callouts directing students to the online activities are included throughout the text. |
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