Product Detail
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Wheeler, Alina
Pricing & Availability
Available: 0
List Price:$45.00
Other formats:
E E Book + ProQuest Ebook Central
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Book Information
Edition:
4th
Publisher:
Wiley, John & Sons, Inc.
ISBN:
1-118-09920-6 (1118099206)
ISBN-13:
978-1-118-09920-9 (9781118099209)
New Edition:
1-118-98082-4
Binding:
Hardcover
Copyright:
2013
Publish Date:
10/12
Weight:
2.84 Lbs.
Pages:
326
Carton Quantity:
10
Subject Class:
BUS (Business)
Remarks:
A New Edition of this Title is Available
Return Policy:
Returns accepted up to 12 months provided no other recalls or return restrictions apply.
Table Of Contents:
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ProQuest Ebook Central:
Available in ProQuest Ebook Centralâ„¢
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Class Specifications
Abstract:
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity.
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