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Designing Brand Identity: An Essential Guide for the Whole Branding Team

Wheeler, A

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Book Information
Edition:	4th
Publisher:	Wiley, John & Sons, Inc.
ISBN:	1-118-41874-3 (1118418743)
ISBN-13:	978-1-118-41874-1 (9781118418741)
Binding:	E E Book + ProQuest Ebook Central
Copyright:	2013
Publish Date:	10/12
Weight:	0.00 Lbs.
Subject Class:	RET (Returns)
Remarks:	A New Edition of this Title is Available
Return Policy:	Non-Returnable.
Table Of Contents:	View

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Abstract:

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity.

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