Sport Public Relations: Managing Stakeholder Communication

Stoldt, G. Clayton EdD

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Book Information
Edition:	3rd
Publisher:	Human Kinetics
ISBN:	1-4925-8938-1 (1492589381)
ISBN-13:	978-1-4925-8938-9 (9781492589389)
New Edition:	1-71823-557-7
Old Edition:	0-7360-9038-X
Binding:	with Supplement Softcover + Internet Access Code
Copyright:	2020
Publish Date:	10/20
Weight:	1.72 Lbs.
Pages:	278
Carton Quantity:	20
Subject Class:	BUS (Business)
Remarks:	A New Edition of this title is due 01/26
Return Policy:	Returns accepted up to 10 months provided no other recalls or return restrictions apply. This product contains software or Internet access code(s). Returns are not accepted if seal is broken or if access code revealed.
Contributing Authors:	View

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Abstract:

Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book&;s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. ... With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics.

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