Distributing since 1889 • Employee Owned for Better Service

Your 1st Choice!

Quick Search:

Cart | My Account | View Printable Page

Product Detail

NOTICE: This is the ProQuest Ebook Centralï¿½ format of this title. What is ProQuest Ebook Centralï¿½?

Other formats:

All Formats

Essentials of Health Care Marketing. Text with Access Code

Berkowitz, Eric N. PhD, MBA

Pricing & Availability
Available: Yes*
This title does not qualify for any discount.

Other formats:

Book Information
Edition:	4th
Publisher:	Jones & Bartlett Publishing
ISBN:	1-284-09432-4 (1284094324)
ISBN-13:	978-1-284-09432-9 (9781284094329)
Binding:	E E Book + ProQuest Ebook Central
Copyright:	2017
Publish Date:	08/16
Weight:	0.00 Lbs.
Carton Quantity:	22
Subject Class:	RET (Returns)
Remarks:	A New Edition of this Title is Available
Return Policy:	Non-Returnable.

ProQuest Ebook Centralï¿½:	Please sign in to preview this title

Class Specifications
Discipline:	Medical Prof
Subject Definition:	Marketing of Health Services
NLM Class:	W 74.1
LC Class:	RA410.56
Abstract:	The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation.

* Subject to ProQuest Ebook Centralï¿½ availability

Follow Matthews Book Co. on: