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Planning, Implementing, and Evaluating Health Promotion Programs: A Primer. Text with Study Card

McKenzie, James F.
Planning, Implementing, and Evaluating Health Promotion Programs: A Primer. Text with Study Card Cover Image
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Book Information
Edition: 5th
Publisher: Benjamin Cummings Publishing Company Inc
ISBN: 0-321-49511-X (032149511X)
ISBN-13: 978-0-321-49511-2 (9780321495112)
New Edition: 0-321-78850-8
Binding: Softcover
Copyright: 2009
Publish Date: 03/08
Weight: 1.82 Lbs.
Pages: 432
Carton Quantity: 20
Subject Class: PUB (Public Health)
Remarks:
A New Edition of this Title is Available
Return Policy: Non-Returnable.
Table Of Contents: View
 
Class Specifications
Discipline: Public Health
NLM Class: WA 525
Abstract: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, provides readers with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources and much more!

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