Sport Marketing

Mullin, Bernard J.

Book Information
Edition:	3rd
Publisher:	Human Kinetics
ISBN:	0-7360-6052-9 (0736060529)
ISBN-13:	978-0-7360-6052-3 (9780736060523)
New Edition:	1-4504-2498-8
Binding:	Hardcover
Copyright:	2007
Publish Date:	03/07
Weight:	3.85 Lbs.
Pages:	552
Carton Quantity:	8
Subject Class:	BUS (Business)
Remarks:	A New Edition of this Title is Available
Return Policy:	Returns accepted up to 10 months provided no other recalls or return restrictions apply.
Table Of Contents:	View
Contributing Authors:	View

Class Specifications
LC Class:	GV716
Abstract:	Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry. The highly respected authors have long been recognized for their ability to define this exciting field, and they continue to engage readers by providing several updated references and real-life examples. These elements not only make the material more interesting for students to read but also allow them to easily translate concepts presented in the text into situations they will encounter in the working world. This text will help students and others interested in marketing products in the expansive field of sport to understand the foundations of sport marketing and how to use marketing effectively. Most important, they'll learn how to incorporate these fundamentals into their own workplace.

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