Handbook of Services Marketing and Management

Iacobucci, D

Pricing & Availability
Available: 0
List Price:$110.00

Email this title to a friend

Printer friendly version

Other formats:

Book Information
Edition:	1st
Publisher:	Sage Publications, Inc
ISBN:	0-7619-1612-1 (0761916121)
ISBN-13:	978-0-7619-1612-3 (9780761916123)
Binding:	Softcover
Copyright:	1999
Publish Date:	11/99
Weight:	0.00 Lbs.
Pages:	536
Carton Quantity:	20
Subject Class:	BUS (Business)
Remarks:	Print on demand. If not in stock, allow additional time for processing
Return Policy:	Returns accepted up to 90 days provided no other recalls or return restrictions apply.
Table Of Contents:	View
Contributing Authors:	View
ProQuest Ebook Central:	Available in ProQuest Ebook Central™ View

Class Specifications

Abstract:

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.

Follow Matthews Book Co. on: