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Landing Page Optimization For Dummies

Harwood

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Book Information
Edition:	1st
Publisher:	Wiley, John & Sons, Inc.
ISBN:	0-470-57555-7 (0470575557)
ISBN-13:	978-0-470-57555-0 (9780470575550)
Binding:	E E Book + ProQuest Ebook Central
Copyright:	2009
Publish Date:	10/09
Bookstore Series:	Dummies Series (See all titles)
Weight:	0.00 Lbs.
Carton Quantity:	20
Subject Class:	C-S (Computer Science)
Return Policy:	Non-Returnable.
Table Of Contents:	View

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Abstract:

Turn landing pages into profits with the right toolsSuccessful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid. The book features a valuable $50 coupon off the price of a site diagnosis and webinars on the author's website. Discover the power of language and how to use it as a call to action Start predicting customer browsing behavior Diagnose current problems with your landing page Create a unified marketing message between the search engine result and landing page Examine common optimization approaches Master specific tools for tracking results and follow strict maintenance procedures If you want to make your landing page more appealing, this book provides clear, hands-on explanations and information that you can put to use immediately.

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