Health Care Market Strategy with the Navigate 2 Scenario for Marketing

Hillestad, Steven G

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Book Information
Edition:	5th
Publisher:	Jones & Bartlett Publishing
ISBN:	1-284-19692-5 (1284196925)
ISBN-13:	978-1-284-19692-4 (9781284196924)
Binding:	with Supplement
Publish Date:	04/20
Weight:	0.00 Lbs.
Subject Class:	M-A (Medical Administration and Health Policy)
Return Policy:	Returns accepted up to 6 months provided no other recalls or return restrictions apply. This product contains software or Internet access code(s). Returns are not accepted if seal is broken or if access code revealed.

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Abstract:

This bundle includes Health Care Market Strategy, Fifth Edition and the Navigate 2 Scenario for Health Care Marketing. Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. By putting the concepts learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match-- you will learn how to determine exactly which tactics to employ in each stage of the market.

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