|
|
|
|
|
| Available: 0 |
| List Price:$99.95 |
|
Other formats:
|
| Edition: | 5th |
| Publisher: | Jones & Bartlett Publishing |
| ISBN: | 1-284-15040-2 (1284150402) |
| ISBN-13: | 978-1-284-15040-7 (9781284150407) |
| Old Edition: | 0-7637-8928-3 |
| Binding: | Softcover |
| Copyright: | 2018 |
| Publish Date: | 12/18 |
| Weight: | 1.06 Lbs. |
| Pages: | 337 |
| Subject Class: | M-A (Medical Administration and Health Policy) |
| Return Policy: | Returns accepted up to 6 months provided no other recalls or return restrictions apply. |
| Contributing Authors: |
View
|
| ProQuest Ebook Central: |
Available in ProQuest Ebook Central™ View
|
|
|
| |
| Discipline: | Medical Prof | | Subject Definition: | Marketing of Health Services | | NLM Class: | W 74.1 | | LC Class: | RA410.56 | | Abstract: | Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. By putting the concepts learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match-- you will learn how to determine exactly which tactics to employ in each stage of the market. |
|
|
|
|
|
|
Follow Matthews Book Co. on:
Copyright © 2001-2024 Matthews Book Company - All rights reserved. - 11559 Rock Island Ct., Maryland Heights, MO, 63043 - (800) MED-BOOK
Matthews