Health Care Market Strategy: From Planning to Action

Hillestad, Steven G. BA, MA

Book Information
Edition:	4th
Publisher:	Jones & Bartlett Publishing
ISBN:	0-7637-8928-3 (0763789283)
ISBN-13:	978-0-7637-8928-2 (9780763789282)
New Edition:	1-284-15040-2
Old Edition:	0-7637-4799-8
Binding:	Softcover
Copyright:	2013
Publish Date:	07/12
Weight:	1.11 Lbs.
Pages:	358
Carton Quantity:	30
Subject Class:	M-A (Medical Administration and Health Policy)
Remarks:	A New Edition of this Title is Available
Return Policy:	Returns accepted up to 6 months provided no other recalls or return restrictions apply.
Table Of Contents:	View
Contributing Authors:	View

Class Specifications
Discipline:	Medical Prof
Subject Definition:	Marketing of Health Services
NLM Class:	W 74.1
LC Class:	RA410.56
Abstract:	Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model.called the strategy/action match.from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing.

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