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List Price:$273.95 |
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Edition: | 3rd |
Publisher: | Jones & Bartlett Publishing |
ISBN: | 0-7637-4799-8 (0763747998) |
ISBN-13: | 978-0-7637-4799-2 (9780763747992) |
New Edition: | 0-7637-8928-3 |
Binding: | Softcover |
Copyright: | 2004 |
Publish Date: | 01/03 |
Weight: | 1.00 Lbs. |
Pages: | 287 |
Carton Quantity: | 14 |
Subject Class: | M-A (Medical Administration and Health Policy) |
Remarks: | A New Edition of this Title is Available |
Return Policy: | Returns accepted up to 6 months provided no other recalls or return restrictions apply. |
Table Of Contents: |
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Discipline: | Medical Prof | Subject Definition: | Marketing of Health Services | NLM Class: | W 74 | LC Class: | RA410.56 | Abstract: | This book teaches the reader step-by-step, how to develop and execute a successful marketing strategy for health care facilities. It is a useful resource for anyone who has studied introductory marketing and needs the necessary steps and is ready to put those concepts learned into action. A standard reference for more than ten years, this book has been thoroughly revised to bring the latest on strategy development the market planning process, challenges of a competitive marketplace, developing a vision, and other critical aspects of health care marketing. |
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