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Health Care Market Strategy: From Planning to Action

Hillestad, S

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Available: Yes*
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Book Information
Edition:	5th
Publisher:	Jones & Bartlett Publishing
ISBN:	1-284-15041-0 (1284150410)
ISBN-13:	978-1-284-15041-4 (9781284150414)
Binding:	E E Book + ProQuest Ebook Central
Copyright:	2018
Publish Date:	12/18
Weight:	0.00 Lbs.
Subject Class:	M-A (Medical Administration and Health Policy)
Return Policy:	Non-Returnable.

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Class Specifications
Discipline:	Medical Prof
Subject Definition:	Marketing of Health Services
NLM Class:	W 74.1
LC Class:	RA410.56
Abstract:	Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. By putting the concepts learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match-- you will learn how to determine exactly which tactics to employ in each stage of the market.

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