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| Available: 0 |
| List Price:$45.00 |
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| Edition: | 4th |
| Publisher: | Wiley, John & Sons, Inc. |
| ISBN: | 1-118-09920-6 (1118099206) |
| ISBN-13: | 978-1-118-09920-9 (9781118099209) |
| New Edition: | 1-118-98082-4 |
| Binding: | Hardcover |
| Copyright: | 2013 |
| Publish Date: | 10/12 |
| Weight: | 2.84 Lbs. |
| Pages: | 326 |
| Carton Quantity: | 10 |
| Subject Class: | BUS (Business) |
| Remarks: | A New Edition of this Title is Available |
| Return Policy: | Returns accepted up to 12 months provided no other recalls or return restrictions apply. |
| Table Of Contents: |
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| ProQuest Ebook Central: |
Available in ProQuest Ebook Central™ View
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| Abstract: | From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity. |
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