|
|
|
|
|
| Available: 0 |
| List Price:$139.00 |
|
|
| Edition: | 4th |
| Publisher: | Human Kinetics |
| ISBN: | 1-4504-2498-8 (1450424988) |
| ISBN-13: | 978-1-4504-2498-1 (9781450424981) |
| New Edition: | 1-4925-9462-8 |
| Old Edition: | 0-7360-6052-9 |
| Binding: | with Supplement Hardcover + Internet Access Code |
| Copyright: | 2014 |
| Publish Date: | 06/14 |
| Weight: | 3.71 Lbs. |
| Pages: | 504 |
| Carton Quantity: | 8 |
| Subject Class: | SPO (Sports) |
| Remarks: | A New Edition of this Title is Available |
| Return Policy: | Returns accepted up to 10 months provided no other recalls or return restrictions apply. This product contains software or Internet access code(s). Returns are not accepted if seal is broken or if access code revealed. |
| Table Of Contents: |
View
|
| Contributing Authors: |
View
|
|
|
| |
| LC Class: | GV716 | | Abstract: | Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. ... Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes,are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience. |
|
| |
|
Related and Ancillary Products:
|
|
|
|
|
|
|
|
|
Follow Matthews Book Co. on:
Copyright © 2001-2024 Matthews Book Company - All rights reserved. - 11559 Rock Island Ct., Maryland Heights, MO, 63043 - (800) MED-BOOK
Matthews