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Product Detail
Health Care Market Strategy: From Planning to Action
Hillestad, Steven G. BA, MA
Pricing & Availability
Available: 0
List Price:$99.95
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Other formats:
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Book Information
Edition:
5th
Publisher:
Jones & Bartlett Publishing
ISBN:
1-284-15040-2 (1284150402)
ISBN-13:
978-1-284-15040-7 (9781284150407)
Old Edition:
0-7637-8928-3
Binding:
Softcover
Copyright:
2018
Publish Date:
12/18
Weight:
1.06 Lbs.
Pages:
337
Subject Class:
M-A (Medical Administration and Health Policy)
Return Policy:
Returns accepted up to 6 months provided no other recalls or return restrictions apply.
Contributing Authors:
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ProQuest Ebook Central:
Available in ProQuest Ebook Centralâ„¢
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Class Specifications
Discipline:
Medical Prof
Subject Definition:
Marketing of Health Services
NLM Class:
W 74.1
LC Class:
RA410.56
Abstract:
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. By putting the concepts learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match-- you will learn how to determine exactly which tactics to employ in each stage of the market.
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